Show, don’t tell.

The proof of any copywriter is in the work. Hence the pieces that follow. For some, the big idea may be obvious; others may require a bit of explanation. If you’d like to know the story behind a piece—or you’d like to see more—please get in touch. We’d be happy to share.

John Backman Odell School Copy

Poster by John Backman

Door Mailer John Backman

Engineering brochure by John Backman

Columbia Ad by John Backman

Plug Power Annual Report

Life Preserver at Ellis Hospital